12.09.2025

Trends in mountain tourism and the needs of the MICE sector

Increasing popularity of nature and mountain leisure

In recent years, a clear trend has been observed: more and more individuals and companies choose the mountains as a destination for weekend trips, integration trainings, corporate camps, or hybrid conferences. The key motivations are:

Mental and physical regeneration – nature, clean air, breathtaking views support concentration and relaxation;
Escaping urban noise and stress – away from the city's hustle, it's easier to get participants into a creative and relaxing mode;
Wellness and outdoor activities – walks, hikes, cycling routes, or rope parks become an integral part of integration programs;
Flexibility – more and more hotels and resorts offer year-round operations, which allows for organizing events regardless of the ski season.

MICE market requirements

Companies organizing events — conferences, trainings, or team buildings — look for locations that:

are well connected with major cities (car, bus, travel time);
offer comprehensive conference facilities: rooms, audiovisual equipment, good catering, comfortable accommodation;
have a diverse integration and recreational offer: outdoor activities, SPA/wellness, elements that stay in participants’ memory;
can operate year-round because corporate events take place regardless of the season.

Forest Park Resort & Spa, Świeradów-Zdrój as a response to these needs

The Forest Park Resort in Świeradów-Zdrój perfectly fits this trend, combining comfort, proximity to nature, and extensive possibilities for the MICE industry:

Location: directly at the SKI & SUN gondola, close to slopes and tourist and cycling routes – perfect for active leisure during breaks between meetings.
Amenities: comfortable rooms and apartments (also with private saunas), wellness & spa infrastructure, restaurant, aquapark, conference rooms, and space for corporate events and integration.
Year-round operation: both in winter (skiing, gondola) and summer (walking and cycling trails, SPA) – you can come at any time of the year.
Operator: experienced in resort projects – the Górskie Resorty group.

Conference facilities

We offer business guests a conference space of 254 m², with the possibility of dividing it into two smaller rooms. It is an excellent place for meetings, trainings, or conferences.

By the end of 2025, the offer will expand with a modern conference space totaling 563 m². Stylish interiors, panoramic windows, and the possibility to present cars or large objects create ideal conditions for organizing elegant banquets, evening galas, conferences, congresses, and tailor-made creative events.

Distances and travel times from major Polish cities to Forest Park, Świeradów-Zdrój

For the MICE industry, it is crucial that participants can reach the venue efficiently and comfortably:

From Wrocław to Forest Park Resort & Spa is about 150 km – travel time: approx. 2 hours.
From Warsaw the distance is about 500–505 km – travel time: approx. 5 hours 30 minutes.
From Kraków the distance is about 400–420 km – travel time: approx. 4 hours 25–30 minutes.
From Poznań to Forest Park Resort & Spa is about 260–300 km – travel time: approx. 3–3.5 hours.
From Gdańsk the journey is about 600–650 km – travel time: approx. 6–6.5 hours.
From Szczecin the distance is about 286 km – travel time: approx. 4–5 hours.

Distances and times are approximate and depend on road conditions.

What this means for the MICE industry

Accessibility: Forest Park is well connected with key regions – Lower Silesia, Greater Poland, and parts of Mazovia.
Potential for multi-day events: thanks to convenient travel, 2-3 day meetings can be planned, combining conferences with integration and leisure.
Minimal seasonality restrictions: the year-round offer allows organizing events regardless of the season.
Premium offer and experience: high-class apartments, outdoor attractions, and SPA ensure that participants not only work but also relax and integrate in a unique environment.

Summary

Forest Park Resort & Spa in Świeradów-Zdrój is the answer to the growing needs of the MICE market: "mountains + nature + comfort + events." Its location and offer ensure that participants from the largest metropolitan areas can reach it conveniently, and organizers have full freedom in planning conference, integration, and recreational programs.

Thanks to the combination of professional conference facilities and attractions in a natural setting, every event becomes an experience that participants will remember for a long time.

Tel: +48 530 556 180 and +48 530 742 271